An Overview of Non SEO Friendly CMS Factors

CMS Significance for SEO:

The best CMS for your website does depend on your environment, website, budget, company, and SEO goals. Whenever making your decision for CMS, make ensure that its search-engine friendly.  There are many basic SEO issues that plague the majority of content management systems including both customs made platforms and standard. Some of these factors are discussed below

• long static URL's:

On non SEO-CMS platforms URL create problems for SEO. So its suggested that CMS platforms should assist with URL creation and also should auto generate title based on posting title or enable manual changing of URL

• Do not allow Title Tag & Meta Tag Customization:

A search engine friendly CMS platform allows for all title tags to be page customized and also allows customization for meta tags, meta descriptions and robot tags.

• Not allowing 301 redirect:

It’s very critical to have 301 redirect for SEO.  But unfortunately, some CMS platforms lack this features, these redirects are crucial for taking care of expired content, pages with newer versions, solving duplicate content issues, multiple domain issues, etc…

• Not Allowing Custom HTML tags:

An SEO friendly CMS system offers extra functionality when it comes to “nofollow” links, HTML tags, or other sub heading or headline tags.

• Poor Image Handling & Categorization:

Alt tags in SEO are very crucial because they serve as “anchor tag” for search engines. Categorization should be flexible and good CMS offers customizable navigation.

No need to struggle with CMS problems when there are platforms like Joomla, Wordpress, and Drupal available. If still there is any problem SEO professional like SEO Los Angeles can be consulted for professional opinion.

An Over View of Doorway Pages – Part II

In the previous part, we gave an overview and brief context about doorway pages. However, in this part we will explain a bit more about doorway pages.

Actual Problem with the Door Pages:

Theme of doorway pages was to keep the old design intact and add external pages that would do well with search engines. As it was very easy to create door way pages because there were simple automated programs that were used to generate hundreds of thousands of pages in a succession merely realizing the importance of placing appropriate keywords in right place. So what happened was that these pages got in to the top ranking spots. But along with that it started to create two problems;

Reason of Downfall

• Databases of search engines started to fill up

• Value of the search results lowered as low quality content pages was gaining top spots

Consequently search engines started to remove such pages from their indexes and some even banned the websites using them

Recommended Approach:

As doorway pages were used to attract traffic only from search engines, a well optimized page would drive traffic from search engine as well as visitors which would create better word of mouth. As a result of which link popularity gets in to the play when users start to share these links. For that you need the job done via some expert like SEO Los Angeles.

An Over View of Doorway Pages – Part I

Doorway Pages Defined

Doorway pages are those pages which rank high in search engines for particular keywords and then direct the visitors further in to some site. They are created for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.

Purpose of doorway pages:

It’s due to the user demand and factor of attraction that design of the websites are based on flash, Java script & plenty of images. Unfortunately these elements are not recognized by search engines and therefore the site receives low ranking. So if you want to drive traffic in this situation, following are some of the ways

• Remove all of the design features, and use excessive textual content
• Use cloaking techniques
• Start creating doorway pages

Doorway pages is one the most excessively used black hat technique which can simulate artificial relevance to your keywords but that was effective in old ages of search engines. Now a days, search engines are more smart and can easily detected doorway pages and ultimately penalize your website. There are various reason why people opted doorway pages and how did they used them but since SEO is in practice, professional firms highly discourage using such black hat methods which not only destroy your website’s ranking but can also get your website permanently banned. However, for more details either go through the part II of this post or contact SEO Los Angeles for more information and help about SEO.

“INTERNATIONAL SUPPORT” FEATURE OF MAGENTO

BRIEF OVERVIEW OF MAGENTO:
Magento is a popular open source platform to built your ecommerce website. It is based on Zend Framework and has a very flexible architecture. Although it is much younger than many of its competitors, Magento has a large community of users.

Developers can easily built plugins or Magento Themes, which makes it more and more popular among open source ecommerce solutions. here are loads of great extensions for Magento to help take your INTERNET store to the next level.

INTERNATIONAL SUPPORT OFFERING IN MAGENTO:
Magento is a fully global platform, allowing for the expansion of business or simply offering multiple versions of your site to meet the specific needs of customers.
It has been translated into over 60 languages and providing support for multiple currencies, taxes and payment methods, Magento allows for full internationalization of your online channel.

KEY POINTS OF INTERNATIONAL SUPPORT FEATURE OF MANGENTO:

Following are some of the points for international support

• Provides the support for multi lingual
  
• Featuring support for maximum currencies
  
• Featuring full support for tax rate
  
• Providing the facility of localization
  

• Configurable list for allowed countries offers
  

1. Complete site registration
2. Featuring Shipping Destination Addresses with ability to specify per shipping method
   
3. Featuring Billing Addresses with ability to specify per payment method
   

THE DIFFERENCE BETWEEN SEO AND SEM

Most of the times these two terms are used interchangeably but there is a difference between the two. SEM is a broad term while SEO is a subset of SEM or can be called as a component of SEM. SEM is actually an act of optimizing a website for organic or natural search engine listings while SEO is the most cost effective component of SEM

Example:

An SEO for a keyword like SEO London would include its page ranking to be improved in the organic search of Google while SEM would include running marketing campaigns for both organic and as well as paid.

Components of SEO

An SEO consist of the following

Keyword Research: choosing the appropriate keyword to improve the ranking of your page

Directory submission: Back linking for a website

Blog writing & posting: Informal content writing containing inbound links to other sites with in anchor text which also includes graphics, audio and video.

Article writing & positing: Formal content writing containing inbound links to other sites with in anchor text.

Social bench marking: Back linking on a public website such as Digg, Del.icio.us etc.

Social book marking: Promoting the web site on social networking sites such as Face book, twitter etc.

Components of SEM

While SEM consist of all of the above and additionally

Paid inclusion: It’s a practice of paying a search engine to add a site to its database immediately rather than setting up the site so that the search engine spider would find it on its own

Traditional ads this includes placing paid ads on search engine result pages

Pay per Click (PPC) advertising: it’s completely text only in which user defines which keyword should be brought up by the ad.