Doorway Pages Defined
Doorway pages are those pages which rank high in search engines for particular keywords and then direct the visitors further in to some site. They are created for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
Purpose of doorway pages:
It’s due to the user demand and factor of attraction that design of the websites are based on flash, Java script & plenty of images. Unfortunately these elements are not recognized by search engines and therefore the site receives low ranking. So if you want to drive traffic in this situation, following are some of the ways
- Remove all of the design features, and use excessive textual content
- Use cloaking techniques
- Start creating doorway pages
Doorway pages is one the most excessively used black hat technique which can simulate artificial relevance to your keywords but that was effective in old ages of search engines. Now a days, search engines are more smart and can easily detected doorway pages and ultimately penalize your website. There are various reason why people opted doorway pages and how did they used them but since SEO is in practice, professional firms highly discourage using such black hat methods which not only destroy your website’s ranking but can also get your website permanently banned. However, for more details either go through the part II of this post or contact SEO Los Angeles for more information and help about SEO.
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