In the previous part, we gave an overview and brief context about doorway pages. However, in this part we will explain a bit more about doorway pages.
Actual Problem with the Door Pages:
Theme of doorway pages was to keep the old design intact and add external pages that would do well with search engines. As it was very easy to create door way pages because there were simple automated programs that were used to generate hundreds of thousands of pages in a succession merely realizing the importance of placing appropriate keywords in right place. So what happened was that these pages got in to the top ranking spots. But along with that it started to create two problems;
Reason of Downfall
- Databases of search engines started to fill up
- Value of the search results lowered as low quality content pages was gaining top spots
Consequently search engines started to remove such pages from their indexes and some even banned the websites using them
Recommended Approach:
As doorway pages were used to attract traffic only from search engines, a well optimized page would drive traffic from search engine as well as visitors which would create better word of mouth. As a result of which link popularity gets in to the play when users start to share these links. For that you need the job done via some expert like SEO Los Angeles.
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